{"id":23878,"date":"2024-05-08T16:23:13","date_gmt":"2024-05-08T14:23:13","guid":{"rendered":"https:\/\/www.homburg-holland.com\/actueel\/nouveau-logo-homburg-plus-precis\/"},"modified":"2024-05-08T16:39:26","modified_gmt":"2024-05-08T14:39:26","slug":"nouveau-logo-homburg-plus-precis","status":"publish","type":"actueel","link":"https:\/\/www.homburg-holland.com\/fr\/actuel\/nouveau-logo-homburg-plus-precis\/","title":{"rendered":"Nouveau logo Homburg plus pr\u00e9cis"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:var(--awb-typography1-line-height);\">Nouveau logo Homburg plus pr\u00e9cis<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Homburg, avec des bureaux \u00e0 Stiens (NL) et Heist-op-den-Berg (BE), a ajout\u00e9 plusieurs nouvelles marques \u00e0 sa gamme de produits depuis 2012. L&#8217;expansion des produits, la croissance mondiale des exportations de SmartSOLUTIONS et de Draincleaners, ainsi qu&#8217;une vision claire, se traduisent par un nouveau logo et le site web qui l&#8217;accompagne. Ainsi, Homburg fait face \u00e0 l&#8217;avenir avec pr\u00e9cision, confiance, connaissance et conseils pratiques \u00e0 l&#8217;\u00e9gard de ses revendeurs et utilisateurs.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:10%;--awb-padding-bottom:100px;--awb-padding-left:10%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">D\u00e9m\u00e9ter, d\u00e9esse de l&#8217;agriculture<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color1);\"><p>&#8220;Homburg est importateur des pulv\u00e9risateurs HARDI et fabricant des nettoyeurs de drains Homburg depuis les ann\u00e9es 1960. Avec l&#8217;arriv\u00e9e de marques telles que V\u00e4derstad, Garford, Bogballe et Ekobot, la vision de Homburg est devenue encore plus claire. Nous voulons devenir un acteur de premier plan aux Pays-Bas et en Belgique dans le domaine de l&#8217;agriculture de pr\u00e9cision. Nous voulons ainsi apporter notre contribution \u00e0 l&#8217;alimentation de la population mondiale&#8221;, a d\u00e9clar\u00e9 Jack Thibaudier, PDG de Homburg. M. Thibaudier poursuit : &#8220;Notre logo est reconnaissable \u00e0 sa couleur rouge et \u00e0 l&#8217;image d&#8217;une t\u00eate de femme dans le O. De nombreuses personnes ont souvent pens\u00e9 qu&#8217;il s&#8217;agissait d&#8217;une goutte d&#8217;eau en raison de notre affinit\u00e9 avec les nettoyeurs de drainage. En r\u00e9alit\u00e9, il s&#8217;agit de la d\u00e9esse grecque de l&#8217;agriculture, D\u00e9m\u00e9ter. En plus d&#8217;\u00eatre la d\u00e9esse de l&#8217;agriculture et des r\u00e9coltes, elle \u00e9tait aussi, dans la mythologie grecque, la gardienne de la croissance et de la fertilit\u00e9. Cela correspond tout \u00e0 fait aux activit\u00e9s de Homburg&#8221;.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4041-scaled.jpg\" data-bg=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4041-scaled.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Homburg logo op gevel\" aria-label=\"FanHar-4041\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271703%27%20viewBox%3D%270%200%202560%201703%27%3E%3Crect%20width%3D%272560%27%20height%3D%271703%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1703\" alt=\"Homburg lichtmast 2\" title=\"FanHar-4053\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271703%27%20viewBox%3D%270%200%202560%201703%27%3E%3Crect%20width%3D%272560%27%20height%3D%271703%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4053-scaled.jpg\" class=\"lazyload img-responsive wp-image-23816\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:10%;--awb-padding-left:10%;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Reconnaissable et universel<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>Abeltje van Vliet, responsable du marketing \u00e0 Hombourg : &#8220;Le nouveau logo est con\u00e7u de mani\u00e8re \u00e9l\u00e9gante avec une couleur rouge forte et reconnaissable. Les lettres puissantes sont \u00e9crites librement comme un symbole d&#8217;accessibilit\u00e9 et de confiance. Le mot &#8220;Hollande&#8221; a disparu du logo. Au cours des 70 derni\u00e8res ann\u00e9es, Homburg est devenu sa propre marque sur le march\u00e9. Alors qu&#8217;auparavant, l&#8217;exportation &#8220;Hollande&#8221; avait encore une valeur ajout\u00e9e, nous osons maintenant laisser tomber le pays d&#8217;origine. Le logo est ainsi universellement applicable \u00e0 toutes les activit\u00e9s et expressions aux Pays-Bas, en Belgique et bien au-del\u00e0&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:10%;--awb-padding-bottom:100px;--awb-padding-left:10%;--awb-bg-color:var(--awb-color4);--awb-bg-color-hover:var(--awb-color4);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Les cat\u00e9gories de produits offrent une vue d&#8217;ensemble<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color3);\"><p>Outre un nouveau logo, Homburg lance \u00e9galement un nouveau site web. En tant qu&#8217;importateur, Homburg poss\u00e8de plusieurs marques dans son portefeuille, ce qui rend souhaitable une vue d&#8217;ensemble des cat\u00e9gories de produits. L&#8217;agriculture de pr\u00e9cision concerne <strong style=\"color: var(--awb-color2);\">l&#8217;entretien des cultures<\/strong>, comme les pulv\u00e9risateurs et les \u00e9pandeurs, mais aussi le d\u00e9sherbage m\u00e9canique \u00e0 l&#8217;aide de houes et de herses.   Cependant, <strong><span style=\"color: var(--awb-color2);\">les techniques de semis<\/span><\/strong>, telles que les semis de betteraves ou de l\u00e9gumes, sont aujourd&#8217;hui r\u00e9alis\u00e9es avec une extr\u00eame pr\u00e9cision gr\u00e2ce \u00e0 des semoirs de pr\u00e9cision. Un <strong style=\"color: var(--awb-color2);\">travail du sol appropri\u00e9<\/strong>, des capacit\u00e9s de <strong style=\"color: var(--awb-color2);\">gestion de l&#8217;eau <\/strong> et des capacit\u00e9s de GPS et de robotique de pr\u00e9cision sont \u00e9galement des cat\u00e9gories qui rel\u00e8vent de l<strong style=\"color: var(--awb-color2);\">&#8216;agriculture de pr\u00e9cision<\/strong>. Sur le site web et dans les expressions, cela est rendu visuellement clair par l&#8217;utilisation de diff\u00e9rentes ic\u00f4nes.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4082-scaled.jpg\" data-bg=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4082-scaled.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Homburg vlag 2\" aria-label=\"FanHar-4082\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271703%27%20viewBox%3D%270%200%202560%201703%27%3E%3Crect%20width%3D%272560%27%20height%3D%271703%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"featured_media":23808,"menu_order":0,"template":"","kenmerk":[128],"class_list":["post-23878","actueel","type-actueel","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.homburg-holland.com\/fr\/wp-json\/wp\/v2\/actueel\/23878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homburg-holland.com\/fr\/wp-json\/wp\/v2\/actueel"}],"about":[{"href":"https:\/\/www.homburg-holland.com\/fr\/wp-json\/wp\/v2\/types\/actueel"}],"version-history":[{"count":0,"href":"https:\/\/www.homburg-holland.com\/fr\/wp-json\/wp\/v2\/actueel\/23878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homburg-holland.com\/fr\/wp-json\/wp\/v2\/media\/23808"}],"wp:attachment":[{"href":"https:\/\/www.homburg-holland.com\/fr\/wp-json\/wp\/v2\/media?parent=23878"}],"wp:term":[{"taxonomy":"kenmerk","embeddable":true,"href":"https:\/\/www.homburg-holland.com\/fr\/wp-json\/wp\/v2\/kenmerk?post=23878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}