{"id":26986,"date":"2024-06-06T14:11:12","date_gmt":"2024-06-06T12:11:12","guid":{"rendered":"https:\/\/www.homburg-holland.com\/actueel\/homburg-takes-over-ekobot\/"},"modified":"2024-06-06T15:10:04","modified_gmt":"2024-06-06T13:10:04","slug":"homburg-takes-over-ekobot","status":"publish","type":"actueel","link":"https:\/\/www.homburg-holland.com\/en\/news\/homburg-takes-over-ekobot\/","title":{"rendered":"Homburg takes over Ekobot"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:var(--awb-typography1-line-height);\">Homburg takes over Ekobot<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Homburg has become the sole owner of the Swedish company <a href=\"https:\/\/www.homburg-holland.com\/en\/ekobot-2\/\"><b>Ekobot<\/b><\/a>. From January 2024, Homburg already was the official importer of Ekobot in the Netherlands and Belgium.<\/p>\n<p>Ekobot&#8217;s long-term vision is to provide the agricultural sector with a sustainable alternative to reduce or eliminate chemical spraying in crops for human consumption. Homburg wants to continue to grow as a key player in the field of advanced precision agriculture, and thus make an important contribution to sustainable and future-proof agriculture. With the takeover of the Swedish Ekobot, a major step has been realized  <\/p>\n<p><em>\u201cWe are proud to add the Ekobot products to Homburg&#8217;s global SmartFarming offering,\u201d <\/em> said Jack Thibaudier, CEO of Homburg. <em>\u201cNow we can further develop Ekobot according to our own vision on agriculture. Further development was difficult for Ekobot as a listed startup; the company was clearly ready for the scale-up phase.\u201d <\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:10%;--awb-padding-bottom:100px;--awb-padding-left:10%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Autonomous agricultural robot<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color1);\"><p>Ekobot developed the autonomous agricultural robot Ekobot WEAI according to a unique concept. The robot, comparable to the robotic lawnmower at home, keeps a plot (for example, with onions) free of weeds. This is done based on an in-house developed vision system with AI-driven recognition techniques and a patented mechanical weeding tool. The system also has a constant connection to &#8216;the Cloud\u2019 that enables further analyses of the crop. This example of sustainable precision agriculture makes it possible to control weeds without or with minimal use of herbicides.     <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/plantje-ekobot.jpeg\" data-bg=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/plantje-ekobot.jpeg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"plantje ekobot\" aria-label=\"plantje ekobot\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271440%27%20viewBox%3D%270%200%201920%201440%27%3E%3Crect%20width%3D%271920%27%20height%3D%271440%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"675\" alt=\"Ekobot zijkant\" title=\"EKOBOT_Hollviken_WEBB-39-1\" src=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/EKOBOT_Hollviken_WEBB-39-1.jpg\" data-orig-src=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/EKOBOT_Hollviken_WEBB-39-1.jpg\" class=\"lazyload img-responsive wp-image-6211\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27675%27%20viewBox%3D%270%200%201200%20675%27%3E%3Crect%20width%3D%271200%27%20height%3D%27675%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/EKOBOT_Hollviken_WEBB-39-1-200x113.jpg 200w, https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/EKOBOT_Hollviken_WEBB-39-1-400x225.jpg 400w, https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/EKOBOT_Hollviken_WEBB-39-1-600x338.jpg 600w, https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/EKOBOT_Hollviken_WEBB-39-1-800x450.jpg 800w, https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/01\/EKOBOT_Hollviken_WEBB-39-1.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:10%;--awb-padding-left:10%;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Further development of precision agriculture<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>Homburg is working progressively to further develop a strong position in the field of sustainable precision agriculture. This is done in collaboration with PMH Investments, which acquired an equity interest in Homburg Holland last year. Agriculture faces an enormous challenge to continue to supply the world with healthy food. This requires future-proof agriculture that pays attention to soil, water, climate, landscape, and biodiversity. The sector focuses its attention on efficient new technologies, such as implement steering (Homburg SmartSolutions), mechanical weeding, robots, and location-specific crop care.     <span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">The Homburg SmartFarming division uses various technologies for this precision agriculture, such as GPS, camera and sensor technology, AI, IOT (Internet of Things), robotization, and Spot Spraying.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-min-height:700px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:10%;--awb-padding-bottom:100px;--awb-padding-left:10%;--awb-bg-color:var(--awb-color4);--awb-bg-color-hover:var(--awb-color4);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">About Homburg<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color3);\"><p>Homburg Holland is located in Stiens, the Netherlands, and produces its own drain cleaners, sensor beams, and innovative SmartFarming solutions like GPS implement steering. For these products, Homburg has importers and dealers in more than 60 countries. In addition, Homburg Holland imports high-quality brands, which offer a total solution in the field of precision agriculture. Homburg takes the slogan: \u201cSee you in the field!\u201d very literally, and is always at the forefront of agricultural development, with their feet in the soil. They closely monitor developments in arable farming, so that our customers can achieve the highest possible yield per hectare through efficient and sustainable precision agriculture. Precision agriculture and GPS are close to Homburgs\u2019 heart; measuring, recording, analysing and knowledge ensures that the farmer can achieve optimal profit in the field. That&#8217;s what Homburg stands for. &#8216;Profit through knowledge&#8217;: top results are achieved by sharing knowledge. This is the core value of what Homburg does, and we are proud of that!<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/02\/EKOBOT_Hollviken_WEBB-03-1.jpg\" data-bg=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/02\/EKOBOT_Hollviken_WEBB-03-1.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Ekobot demo \" aria-label=\"EKOBOT_Hollviken_WEBB-03-1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27675%27%20viewBox%3D%270%200%201200%20675%27%3E%3Crect%20width%3D%271200%27%20height%3D%27675%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p><b>About Ekobot<\/b><br \/>\nAs a licensed provider and consultant, Ekobot will focus on software development for agriculture. Not only for Homburg SmartFarming but also for global external partners. Ekobot is based in V\u00e4ster\u00e5s (Sweden) and was listed on the Nasdaq First North Growth Market before the acquisition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"featured_media":26959,"menu_order":0,"template":"","kenmerk":[245,126,288,146,289,155,139,250,127,218,151,273,294,156,290,267,291,148,244,292,293],"class_list":["post-26986","actueel","type-actueel","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.homburg-holland.com\/en\/wp-json\/wp\/v2\/actueel\/26986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homburg-holland.com\/en\/wp-json\/wp\/v2\/actueel"}],"about":[{"href":"https:\/\/www.homburg-holland.com\/en\/wp-json\/wp\/v2\/types\/actueel"}],"version-history":[{"count":0,"href":"https:\/\/www.homburg-holland.com\/en\/wp-json\/wp\/v2\/actueel\/26986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homburg-holland.com\/en\/wp-json\/wp\/v2\/media\/26959"}],"wp:attachment":[{"href":"https:\/\/www.homburg-holland.com\/en\/wp-json\/wp\/v2\/media?parent=26986"}],"wp:term":[{"taxonomy":"kenmerk","embeddable":true,"href":"https:\/\/www.homburg-holland.com\/en\/wp-json\/wp\/v2\/kenmerk?post=26986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}