{"id":23877,"date":"2024-05-08T16:23:13","date_gmt":"2024-05-08T14:23:13","guid":{"rendered":"https:\/\/www.homburg-holland.com\/actueel\/neues-homburg-logo-mit-mehr-praezision\/"},"modified":"2024-05-08T16:37:38","modified_gmt":"2024-05-08T14:37:38","slug":"neues-homburg-logo-mit-mehr-praezision","status":"publish","type":"actueel","link":"https:\/\/www.homburg-holland.com\/de\/aktuell\/neues-homburg-logo-mit-mehr-praezision\/","title":{"rendered":"Neues Homburg-Logo mit mehr Pr\u00e4zision"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:38;line-height:var(--awb-typography1-line-height);\">Neues Homburg-Logo mit mehr Pr\u00e4zision<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Homburg, mit Niederlassungen in Stiens (NL) und Heist-op-den-Berg (BE), hat seine Produktpalette seit 2012 um mehrere neue Marken erweitert. Die Produkterweiterung, das weltweite Wachstum der Exporte von SmartSOLUTIONS und Draincleanern und eine klare Vision f\u00fchren zu einem neuen Logo und einer dazugeh\u00f6rigen Website. Damit geht Homburg mit Pr\u00e4zision, Zuversicht, Wissen und praktischer Anleitung f\u00fcr seine H\u00e4ndler und Anwender in die Zukunft. \u00dcbersetzt mit DeepL.com (kostenlose Version)<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:10%;--awb-padding-bottom:100px;--awb-padding-left:10%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Demeter, G\u00f6ttin des Ackerbaus<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color1);\"><p>&#8220;Homburg ist seit den 1960er Jahren Importeur von HARDI Spritzger\u00e4ten und Hersteller von Homburg Draincleanern. Mit dem Eintritt von Marken wie V\u00e4derstad, Garford, Bogballe und Ekobot ist die Vision von Homburg noch klarer geworden. Wir wollen in den Niederlanden und Belgien zu einem f\u00fchrenden Akteur in der Pr\u00e4zisionslandwirtschaft werden. Damit wollen wir unseren Beitrag zur Versorgung der Weltbev\u00f6lkerung mit Nahrungsmitteln leisten&#8221;, so Jack Thibaudier, Vorstandsvorsitzender von Homburg. Thibaudier weiter: &#8220;Unser Logo erkennt man an der roten Farbe und dem Bild eines Frauenkopfes im O. Viele dachten wegen unserer Affinit\u00e4t zu Abflussreinigern oft, es sei ein Wassertropfen. Tats\u00e4chlich handelt es sich aber um die griechische G\u00f6ttin des Ackerbaus, Demeter. Sie war in der griechischen Mythologie nicht nur die G\u00f6ttin des Ackerbaus und der Feldfr\u00fcchte, sondern auch die Spenderin von Wachstum und Fruchtbarkeit. Das passt absolut zu den Aktivit\u00e4ten von Homburg.&#8221;<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4041-scaled.jpg\" data-bg=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4041-scaled.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Homburg logo op gevel\" aria-label=\"FanHar-4041\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271703%27%20viewBox%3D%270%200%202560%201703%27%3E%3Crect%20width%3D%272560%27%20height%3D%271703%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1703\" alt=\"Homburg lichtmast 2\" title=\"FanHar-4053\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271703%27%20viewBox%3D%270%200%202560%201703%27%3E%3Crect%20width%3D%272560%27%20height%3D%271703%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4053-scaled.jpg\" class=\"lazyload img-responsive wp-image-23817\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:10%;--awb-padding-left:10%;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Wiedererkennbar und universell<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>Abeltje van Vliet, Marketingleiterin in Homburg: &#8220;Das neue Logo ist schlicht gestaltet und hat eine starke, wiedererkennbare rote Farbe. Die kr\u00e4ftigen Buchstaben sind locker geschrieben und stehen f\u00fcr Zug\u00e4nglichkeit und Vertrauen. Das Wort Holland ist aus dem Logo verschwunden. Homburg ist in den letzten 70 Jahren zu einer eigenen Marke auf dem Markt geworden. Wo fr\u00fcher der Export &#8220;Holland&#8221; noch einen Mehrwert hatte, trauen wir uns jetzt, das Herkunftsland loszulassen. Das macht das Logo universell einsetzbar f\u00fcr alle Aktivit\u00e4ten und Ausdr\u00fccke in den Niederlanden, Belgien und weit dar\u00fcber hinaus.&#8221;<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:10%;--awb-padding-bottom:100px;--awb-padding-left:10%;--awb-bg-color:var(--awb-color4);--awb-bg-color-hover:var(--awb-color4);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color3);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Produktkategorien bieten \u00dcberblick<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color3);\"><p>Neben einem neuen Logo geht Homburg auch mit einer neuen Website an den Start. Da man als Importeur mehrere Marken im Portfolio hat, ist eine \u00dcbersicht mit Produktkategorien w\u00fcnschenswert. Bei der Pr\u00e4zisionslandwirtschaft geht es um <strong style=\"color: var(--awb-color2);\">Pflanzenpflege<\/strong> wie Spr\u00fchger\u00e4te, Streuer, aber auch um mechanische Unkrautbek\u00e4mpfung durch Hacken und Eggen.   <strong><span style=\"color: var(--awb-color2);\">Saattechniken<\/span><\/strong>, wie die Aussaat von R\u00fcben oder Gem\u00fcse, werden heute jedoch mit \u00e4u\u00dferster Pr\u00e4zision mit Einzelkorns\u00e4maschinen durchgef\u00fchrt. Richtige <strong style=\"color: var(--awb-color2);\">Bodenbearbeitung<\/strong>, <strong style=\"color: var(--awb-color2);\">Wassermanagement<\/strong>, GPS und Robotik sind weitere Kategorien, die unter <strong style=\"color: var(--awb-color2);\">Pr\u00e4zisionslandwirtschaft<\/strong> fallen. Auf der Website und in Ausdr\u00fccken wird dies durch die Verwendung verschiedener Symbole visuell verdeutlicht.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4082-scaled.jpg\" data-bg=\"https:\/\/www.homburg-holland.com\/wp-content\/uploads\/2024\/05\/FanHar-4082-scaled.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Homburg vlag 2\" aria-label=\"FanHar-4082\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271703%27%20viewBox%3D%270%200%202560%201703%27%3E%3Crect%20width%3D%272560%27%20height%3D%271703%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"featured_media":23809,"menu_order":0,"template":"","kenmerk":[129],"class_list":["post-23877","actueel","type-actueel","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.homburg-holland.com\/de\/wp-json\/wp\/v2\/actueel\/23877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homburg-holland.com\/de\/wp-json\/wp\/v2\/actueel"}],"about":[{"href":"https:\/\/www.homburg-holland.com\/de\/wp-json\/wp\/v2\/types\/actueel"}],"version-history":[{"count":0,"href":"https:\/\/www.homburg-holland.com\/de\/wp-json\/wp\/v2\/actueel\/23877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homburg-holland.com\/de\/wp-json\/wp\/v2\/media\/23809"}],"wp:attachment":[{"href":"https:\/\/www.homburg-holland.com\/de\/wp-json\/wp\/v2\/media?parent=23877"}],"wp:term":[{"taxonomy":"kenmerk","embeddable":true,"href":"https:\/\/www.homburg-holland.com\/de\/wp-json\/wp\/v2\/kenmerk?post=23877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}